Branding & Logo Design

STAND OUT FROM THE CROWD

With a thoughtfully designed logo and unique visual identity that connects with your ideal clients.

A person pinning a photo onto a white wall with other photos and color swatches, some featuring branding with the words 'Inner Glow'.

Logo & BRAND iDENTITY Package

Perfect if you’re starting a new business, or want to refresh your existing logo and branding.

Four colorful cards with logos and text, arranged in a square on a light background. The cards display various brand or organization names and symbols.

WHAT’S INCLUDED?

  • Branding Questionnaire and kick-off call

  • Two logo options to choose from

  • Two rounds of design revisions

  • Custom color palette and font selection

  • Primary logo, secondary logo, and brand mark

  • Digital and print logo file formats

  • Brand Style Guide

“Lucy really has made my dream a reality. She was professional and easy to work with throughout the whole process. I’m in love with my new branding!”

—Lauren Watson, Innerglow Pilates

A person in a peach shirt and cream pants is at a desk, holding a printed photograph or artwork, with a laptop, color swatches, and papers also on the desk. The background shows a blurred patterned curtain.

the design process

01

I’ll schedule a brief video call to discuss the services you’re looking for and ensure we’re a good fit for each other. After the call, I’ll send over my proposal, including the quote and project timeline.

FREE CONSULTATION

02

Once you’ve accepted the quote, you’ll receive a client questionnaire to complete, so I can find out more about your business, brand, and vision. You’ll provide any inspiration and relevant information. We’ll discuss any questions you have and iron out the fine details.

EXPLORATION & INSPIRATION

03

I will work on your project, present the initial designs to you, and then refine it further based on your feedback until we get it just right. This process includes two sets of revisions, with additional revisions charged at an hourly rate.

DESIGN DEVELOPMENT

04

I will send you the final designs and, once approved, the final packaged artwork files. Your logo package will include formats for digital and print, as well as a Brand Style Guide to ensure consistency across your marketing.

FINAL DESIGN

“Lucy has done more for my brand in a few weeks than I was able to do over many years. Her processes are thoughtful and productive; She blew me away with how insightful she was.”

—Devan Bailey, Devan Bailey Consulting